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PROTOTYPING HOTEL SANITIZATION WITH 3D PRODUCT VISUALIZATION
02/2024
Client Spotlight
DNA Reseller
A U.S. sanitaryware wholesaler’s R&D department identified a rising need for UV disinfection lamps in hotels due to COVID-19. They aimed to merge portable UV lamps with towel warmers for enhanced hygiene. To market this concept, the client needed photorealistic 3D prototypes to attract buyers and obtain manufacturing estimates before production.
Challenges Faced
Visualizing Innovation Before Manufacturing
Concept Validation
The client needed lifelike 3D prototypes to present the product before physical manufacturing, ensuring precise visualization of its functionality and design.
Market Assessment
Showcasing the product through photorealistic renders was crucial for evaluating customer interest and market viability.
Preselling Strategy
High-quality 3D renders were essential for engaging potential buyers and generating preorders, effectively demonstrating the product’s key features.
Our Solution
Bringing a Vision to Life with 3D Prototyping
3D prototyping leverages advanced visualization to create lifelike digital models before production. It helps validate designs, gauge market interest, and refine features efficiently. With 3D renders, businesses can showcase, adjust, and promote products faster while minimizing costs.
Precision in 3D Modeling
Using detailed hand sketches provided by the client, we developed accurate 3D models that fully captured the essence of the UV lamp and towel warmer combination
Photorealistic Representation
Through advanced rendering techniques and carefully curated scenes, we created compelling visuals that allowed potential buyers to see the product in real-world settings
Feature Enhancement
Utilizing 3D renders, we highlighted critical product attributes, such as the UV spectrum lighting effect and its sanitization benefits, which traditional photography would struggle to capture
Results Achieved
Data-Driven Insights and Preorder Success
Our collaborative approach delivered impactful results for the client:
Marketing Strategy
The marketing team received valuable analytics based on customer engagement, helping to determine the product’s launch potential
Customer Interaction
Sharing realistic product images enabled direct customer feedback, refining the design for maximum appeal
Production Planning
Manufacturers used the 3D model images to provide precise cost estimates, expediting the production decision-making process
Preselling Campaign
With high-quality 3D renders, the client boosted presales, attracting interest and securing preorders for this innovative sanitization solution
Transform Your Product Vision with High-Impact Visuals
Looking to bring innovative product ideas to life and accelerate market entry? Our expertise in 3D visualization helps businesses showcase their products with unmatched realism, driving customer engagement and sales even before manufacturing begins. Contact us today to explore how immersive 3D rendering can elevate your product marketing strategy!
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