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Enhancing Product Visibility with 3D Animation

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Home / Case Study / Boosting Visibility with 3D Animation

Enhancing Product Visibility with 3D Animation

Texturing

3D Vizualization

Artificial Intelligence

02/2024

Client Spotlight

ANZZI

One leading U.S. sanitaryware wholesaler, sought to boost their presence on the Amazon Marketplace with their latest Bathroom Vessel Sinks. Having previously collaborated with a 3D visualization company for still images, they decided to take their product visuals to the next level by incorporating 3D animation to increase engagement and sales.

Challenges Faced

Key Challenges:

Tight Deadline
Produce videos for six Vessel sinks simultaneously within a short timeframe.

Showcase Modern Design
Highlight the sinks’ contemporary aesthetics, diverse finishes, and unique shapes.

Achieve Realism
Create animations that emulate real-life footage with smooth, natural camera movements.

Play Video
Our Solution

Bringing Still Images to Life with 3D Animation

As a trusted 3D visualization company, we transformed Anzzi’s existing still images into dynamic, engaging animations. By leveraging our expertise in 3D animation, we created photorealistic videos that showcased the sinks in action, enhancing their appeal and driving customer engagement.

Water Flow Simulation

Added realistic water flow to the animations, creating a captivating visual experience

Reuse of Existing Assets

Utilized previously created 3D bathroom scenes, making minor adjustments to save time and budget

Flexible Template Approach

Standardized video production across all SKUs, ensuring consistency and cost efficiency

Results Achieved

Data-Driven Insights and Preorder Success

The integration of 3D animation into Anzzi’s product pages delivered exceptional results:

Increased Sales

The dynamic visuals led to a significant boost in sales, outperforming competitors relying on static imagery

High Engagement

Product page views surged as customers were drawn to the captivating animations

Cost Efficiency

Reusing existing 3D assets and templates optimized the budget while maintaining high-quality output

Competitive Edge

Anzzi’s innovative use of 3D animation set them apart in the marketplace, elevating their brand presence

Ready to transform your product visuals?

This case study highlights the power of 3D animation in enhancing product visibility and driving sales, while showcasing your expertise as a 3D visualization company. Let me know if you’d like further adjustments!

Other Cases

AI Competes with 3D Artist

Renowned woodwork company, sought to enhance their product presentation to drive sales and expand their reach

Product Display before New arrivals

A wholesale provider of sanitaryware encountered the difficulty of showcasing their latest products on their website…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Prototyping hotel sanitization

One R’n’D department was inspired by the pressing need for UV disinfection lamps in the hotel industry amidst the COVID-19 pandemic

Streamlining Product Installation

The steam shower provider faced installation challenges with their Steam Generator. Customers struggled with instructions…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

19.03.2025

Prototyping Hotel Sanitization with 3D Product Visualization

By Case StudiesNo Comments

Home / Case Study / Augmented Reality vs 3D Artist

PROTOTYPING HOTEL SANITIZATION WITH 3D PRODUCT VISUALIZATION

Texturing

3D Vizualization

Artificial Intelligence

02/2024

Client Spotlight

DNA Reseller

A U.S. sanitaryware wholesaler’s R&D department identified a rising need for UV disinfection lamps in hotels due to COVID-19. They aimed to merge portable UV lamps with towel warmers for enhanced hygiene. To market this concept, the client needed photorealistic 3D prototypes to attract buyers and obtain manufacturing estimates before production.

Challenges Faced

Visualizing Innovation Before Manufacturing

Concept Validation
The client needed lifelike 3D prototypes to present the product before physical manufacturing, ensuring precise visualization of its functionality and design.

Market Assessment
Showcasing the product through photorealistic renders was crucial for evaluating customer interest and market viability.

Preselling Strategy
High-quality 3D renders were essential for engaging potential buyers and generating preorders, effectively demonstrating the product’s key features.

 
 
 
 
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Our Solution

Bringing a Vision to Life with 3D Prototyping

3D prototyping leverages advanced visualization to create lifelike digital models before production. It helps validate designs, gauge market interest, and refine features efficiently. With 3D renders, businesses can showcase, adjust, and promote products faster while minimizing costs.

Precision in 3D Modeling

Using detailed hand sketches provided by the client, we developed accurate 3D models that fully captured the essence of the UV lamp and towel warmer combination

Photorealistic Representation

Through advanced rendering techniques and carefully curated scenes, we created compelling visuals that allowed potential buyers to see the product in real-world settings

Feature Enhancement

Utilizing 3D renders, we highlighted critical product attributes, such as the UV spectrum lighting effect and its sanitization benefits, which traditional photography would struggle to capture

Results Achieved

Data-Driven Insights and Preorder Success

Our collaborative approach delivered impactful results for the client:

Marketing Strategy

The marketing team received valuable analytics based on customer engagement, helping to determine the product’s launch potential

Customer Interaction

Sharing realistic product images enabled direct customer feedback, refining the design for maximum appeal

Production Planning

Manufacturers used the 3D model images to provide precise cost estimates, expediting the production decision-making process

Preselling Campaign

With high-quality 3D renders, the client boosted presales, attracting interest and securing preorders for this innovative sanitization solution

Transform Your Product Vision with High-Impact Visuals

Looking to bring innovative product ideas to life and accelerate market entry? Our expertise in 3D visualization helps businesses showcase their products with unmatched realism, driving customer engagement and sales even before manufacturing begins. Contact us today to explore how immersive 3D rendering can elevate your product marketing strategy!

Other Cases

AI Competes with 3D Artist

Renowned woodwork company, sought to enhance their product presentation to drive sales and expand their reach

Product Display before New arrivals

A wholesale provider of sanitaryware encountered the difficulty of showcasing their latest products on their website…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Prototyping hotel sanitization

One R’n’D department was inspired by the pressing need for UV disinfection lamps in the hotel industry amidst the COVID-19 pandemic

Streamlining Product Installation

The steam shower provider faced installation challenges with their Steam Generator. Customers struggled with instructions…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

18.03.2025

AI competes with 3D visualization company

By Case StudiesNo Comments

Home / Case Study / Augmented Reality vs 3D Artist

AI COMPETES WITH 3D VISUALIZATION COMPANY

Texturing

3D Vizualization

Artificial Intelligence

02/2024

Client Spotlight

Westwood Millworks

One woodwork company sought to enhance its product presentation to drive sales and expand their reach. Having previously experienced the power of 3D visualization, they recognized the potential of utilizing photorealistic 3D renders as an alternative to traditional photography.

Challenges Faced

Overcoming Inaccurate AI Visuals through Precision and Innovation

Inaccurate Textures and Dimension
The initial AI-generated images failed to capture the essence of Westwood Millworks’ thermal-treated wood planks, leading to confusion among customers due to inaccurate texture and dimensions.

Environment Mismatch
The unrealistic wood texture and coloration within the living interior context distorted room scales, furniture details, and shadows, ultimately compromising the overall visual appeal of the products.

 
 
 
 
 
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Our Solution

Driving Results with Advanced 3D Visualisation Techniques

As a trusted 3D visualisation company, we delivered a tailored solution to meet the client’s need for high-quality, scalable 3D visuals. Our approach combined cutting-edge technology, creative expertise, and efficient workflows to bring their vision to life

Advanced 3D Modeling

We created highly detailed 3D models using industry-leading software, ensuring every product feature was accurately represented for photorealistic results

Photorealistic Texturing & Lighting

Our team applied realistic textures and dynamic lighting techniques to enhance the visual appeal, making the furniture pieces look lifelike and captivating

Scalable Asset Creation

We developed a library of reusable 3D assets, enabling the client to efficiently adapt visuals for future campaigns, saving time and resources

Results Achieved

Elevating Visual Storytelling and Driving Sales Growth

Through our collaborative efforts with Westwood Millworks, the following impactful outcomes were accomplished:

10 Unique Lifestyle Rooms

AR provides a clear understanding of product fit, scale, functionality, and compatibility, significantly reducing uncertainty and product returns

Enhanced Presentation

Interactive and immersive shopping experiences lead to higher engagement, encouraging conversion and driving sales

Market Optimization

AR eliminates the need for physical prototypes, enabling faster and more affordable product testing and iteration

High Customer Engagement

Incorporating AR keeps businesses ahead of industry trends, appealing to tech-savvy consumers who seek innovative shopping solutions

Elevating Visual Storytelling and Driving Sales Growth

Are you looking to breathe new life into your product visuals and create immersive experiences that resonate with your audience? Our expertise in precision 3D visualization and creative storytelling can unlock endless possibilities for your brand. Let us help you tell your story through captivating visuals that captivate and inspire your customers. Connect with us today!

Other Cases

AI Competes with 3D Artist

Renowned woodwork company, sought to enhance their product presentation to drive sales and expand their reach

Product Display before New arrivals

A wholesale provider of sanitaryware encountered the difficulty of showcasing their latest products on their website…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Prototyping hotel sanitization

One R’n’D department was inspired by the pressing need for UV disinfection lamps in the hotel industry amidst the COVID-19 pandemic

Streamlining Product Installation

The steam shower provider faced installation challenges with their Steam Generator. Customers struggled with instructions…

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

Boosting Visibility with 3D Animation

Navigating a new category on Amazon, a reseller of bathroom vessel sinks learns the hard way that visibility is key and finds the solution.

31.01.2025