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Cutting Photography Costs with 3D Visualization for Product Marketing
Client Spotlight
Coney Island Wood Works
One family-owned woodworking company had built a solid reputation through custom furniture projects. Seeking to scale their business, they introduced a standard vanity model crafted from ashwood for residential bathrooms. However, traditional product photography was slow and expensive. After six months, sales targets weren’t met, and design changes required costly reshoots, straining resources.
Challenges Faced
Overcoming the Limitations of Traditional Photography
Time and Cost Constraints
Photographing new material updates required additional studio sessions, delaying marketing efforts and increasing expenses.
Product Variation Management
The vanity needed to be showcased in three different materials and three distinct styles, resulting in nine unique configurations, which would have been costly and labor-intensive to achieve through photography.
Decision Dilemma
The client was uncertain whether to continue investing in traditional photography or transition to 3D visualization for their product showcase.
Our Solution
Transforming Product Presentation with 3D Visualization
To help ConieIslandWoodWorks streamline their marketing and sales process, we implemented the following solutions:
Precision 3D Modeling
Using existing product photos as reference points, we created highly detailed 3D models of the vanity
Material and Lighting Realism
We applied realistic wood textures and fine-tuned the lighting setup to achieve a photorealistic effect that closely matched real-world photography
Creative Scene Enhancement
We incorporated decor and accessories into the 3D renders, elevating the visual appeal and making the product more enticing to potential buyers
Results Achieved
Accelerating Sales and Expanding Product Lines
Our strategic approach to 3D visualization delivered impactful outcomes for ConieIslandWoodWorks:
Immediate Sales Success
The first sale was secured on the Etsy marketplace without any new product photography
Scalable Product Line
The use of CGI allowed the company to expand their offerings from a single base model to nine different variations efficiently
Reduced Marketing Costs
The company eliminated the need for repeated, costly photo shoots, ensuring faster updates and adaptability to new material changes
Presentation Consistency
By replicating the camera angles of previous product images, we ensured seamless integration with their existing marketing materials
Transform Your Product Marketing!
Enhance your product presentation while reducing costs and saving time. 3D product visualization offers a high-quality, flexible alternative to traditional photography. Contact us to discover how photorealistic rendering can boost your brand!
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