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AI COMPETES WITH 3D VISUALIZATION COMPANY

3D Visualization
Texturing
Artificial Intelligence

02/2024

Client Spotlight

Westwood Millworks

One woodwork company sought to enhance its product presentation to drive sales and expand their reach. Having previously experienced the power of 3D visualization, they recognized the potential of utilizing photorealistic 3D renders as an alternative to traditional photography.

Challenges Faced

Overcoming Inaccurate AI Visuals through Precision and Innovation

Inaccurate Textures and Dimension
The initial AI-generated images failed to capture the essence of Westwood Millworks’ thermal-treated wood planks, leading to confusion among customers due to inaccurate texture and dimensions.

Environment Mismatch
The unrealistic wood texture and coloration within the living interior context distorted room scales, furniture details, and shadows, ultimately compromising the overall visual appeal of the products.

Our Solution

Key Solutions for Realistic and Engaging Visuals

3D product modeling is pervasive daily, from magazines to catalogs showcasing bathtubs or range hoods. It is a time-saving tool and an excellent way to realize a product’s potential by displaying it in various backgrounds and angles

Presentations & Key Visuals

Effective product shots are essential for presentations. 3D artists generate eye-catching visuals for brochures, catalogs, advertisements, the retail industry, and commerce

Technical Visualization

Highlighting product features and specifications difficult to capture with traditional photography, especially for large or complex equipment

Prototyping and Validation

Creating prototypes of products to test and validate designs before mass production, saving time and resources

Product Development

Facilitating collaboration between designers, engineers, and stakeholders by providing a clear visual representation of products throughout the development process

Online 360 Product Viewer

Offering interactive 3D models that customers can rotate and view from all angles, enhancing the online shopping experience by providing a comprehensive view of the product

Interactive User Manuals

Creating 3D models for interactive user manuals, helping users understand product assembly and functionality more easily

Results Achieved

Elevating Visual Storytelling and Driving Sales Growth

Through our collaborative efforts with Westwood Millworks, the following impactful outcomes were accomplished:

10 Unique Lifestyle Rooms

AR provides a clear understanding of product fit, scale, functionality, and compatibility, significantly reducing uncertainty and product returns

Enhanced Presentation

Interactive and immersive shopping experiences lead to higher engagement, encouraging conversion and driving sales

Market Optimization

AR eliminates the need for physical prototypes, enabling faster and more affordable product testing and iteration

High Customer Engagement

Incorporating AR keeps businesses ahead of industry trends, appealing to tech-savvy consumers who seek innovative shopping solutions

Elevating Visual Storytelling and Driving Sales Growth

Are you looking to breathe new life into your product visuals and create immersive experiences that resonate with your audience? Our expertise in precision 3D visualization and creative storytelling can unlock endless possibilities for your brand. Let us help you tell your story through captivating visuals that captivate and inspire your customers. Connect with us today!

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