
AI COMPETES WITH 3D VISUALIZATION COMPANY
02/2024

Client Spotlight
Westwood Millworks
One woodwork company sought to enhance its product presentation to drive sales and expand their reach. Having previously experienced the power of 3D visualization, they recognized the potential of utilizing photorealistic 3D renders as an alternative to traditional photography.
Challenges Faced
Overcoming Inaccurate AI Visuals through Precision and Innovation
Inaccurate Textures and Dimension
The initial AI-generated images failed to capture the essence of Westwood Millworks’ thermal-treated wood planks, leading to confusion among customers due to inaccurate texture and dimensions.
Environment Mismatch
The unrealistic wood texture and coloration within the living interior context distorted room scales, furniture details, and shadows, ultimately compromising the overall visual appeal of the products.

Our Solution
Key Solutions for Realistic and Engaging Visuals
3D product modeling is pervasive daily, from magazines to catalogs showcasing bathtubs or range hoods. It is a time-saving tool and an excellent way to realize a product’s potential by displaying it in various backgrounds and angles
Presentations & Key Visuals
Effective product shots are essential for presentations. 3D artists generate eye-catching visuals for brochures, catalogs, advertisements, the retail industry, and commerce
Technical Visualization
Highlighting product features and specifications difficult to capture with traditional photography, especially for large or complex equipment
Prototyping and Validation
Creating prototypes of products to test and validate designs before mass production, saving time and resources
Product Development
Facilitating collaboration between designers, engineers, and stakeholders by providing a clear visual representation of products throughout the development process
Online 360 Product Viewer
Offering interactive 3D models that customers can rotate and view from all angles, enhancing the online shopping experience by providing a comprehensive view of the product
Interactive User Manuals
Creating 3D models for interactive user manuals, helping users understand product assembly and functionality more easily
Results Achieved
Elevating Visual Storytelling and Driving Sales Growth
Through our collaborative efforts with Westwood Millworks, the following impactful outcomes were accomplished:
10 Unique Lifestyle Rooms
AR provides a clear understanding of product fit, scale, functionality, and compatibility, significantly reducing uncertainty and product returns
Enhanced Presentation
Interactive and immersive shopping experiences lead to higher engagement, encouraging conversion and driving sales
Market Optimization
AR eliminates the need for physical prototypes, enabling faster and more affordable product testing and iteration
High Customer Engagement
Incorporating AR keeps businesses ahead of industry trends, appealing to tech-savvy consumers who seek innovative shopping solutions
Elevating Visual Storytelling and Driving Sales Growth
Are you looking to breathe new life into your product visuals and create immersive experiences that resonate with your audience? Our expertise in precision 3D visualization and creative storytelling can unlock endless possibilities for your brand. Let us help you tell your story through captivating visuals that captivate and inspire your customers. Connect with us today!
